Business Analytics
Business analytics (BA) is the practice of iterative, methodical exploration of an organization’s data, with an emphasis on statistical analysis. Business analytics is used by companies committed to data-driven decision-making.
Benefits Business Analytics
- Improving the decision-making process ( quality & relevance).
- Better alignment with strategy.
- Analytics can give you insight into how your target market thinks and acts.
- Understand your customers more effectively.
- Realising cost efficiency.
- Synchronising financial and operational strategy.
- Increase revenues.
